This, in turn, helps you create customer experiences that motivate customers to reach the last point of the journey.
There are three main advantages of creating customer journey maps: What is customer journey mapping?Ī customer journey map is a visual that helps marketers outline the story of a customer’s experience (from the first interaction with their business) to a long-term relationship, from the client’s point of view.
This means that you need to know what motivates your visitors in the present and the future. A marketer’s primary focus is to predict and influence customer behavior.Įvery buyer persona you create, every ad you promote, every landing page you publish and every email you send out has one primary goal – persuading visitors to act while predicting and preparing for the action they are likely to take next.
